Hilux Marketing

Professional Services

SMALL BUSINESSES COME IN ALL SHAPES AND SIZES

As a service professional, you are your business. You make the plans, and you do the work. Whether your plan is to work for yourself or grow your business by hiring more employees, it is more important than ever to establish yourself as a brand.

Search engine optimization is the process of getting you noticed online. To get started, you need a website. By developing a search strategy tailored to your business, we make your website easy to find when potential users search for keywords relevant to your business. We discover what terms users are searching for to find businesses in our client’s industry and locality—e.g. “24-hour plumber in Orange County”—and we make sure our client’s website shows up in the search results when users subsequently search for those terms.

Without a consistent SEO strategy, your website is unlikely to appear in the search engine results pages (SERPs) when users search for businesses like yours on Google, Yahoo, or Bing. Thus, you risk losing customers to other small businesses.

Local marketing competition can be tough for the service professional. A savvy search engine optimization and social media marketing strategy can raise your brand’s visibility above other local businesses offering similar products or services.

 

COMMON QUESTIONS

Can We Create or Improve Your Website?

Absolutely! Whether you already have a website or want to develop a new one, we have the perfect solution for small business owners. We create custom WordPress websites, and we help write engaging, informational content for your website. Because we offer lightning fast turnaround times, you’ll be online in no time!

 

Can We Get Your Business on Local Maps??

Yes. Listing your business on quality local directories is an important part of an effective SEO strategy. We will help you get your business listed on Google Maps.

 

Do We Post to Social Media for You?

We do! We have an important team of social media curators who maintain your social media content and make sure it is consistent and relevant to prospective customers Leave the social media up to us, and never miss a beat!

 

 

TRUST THE EXPERTS

We have experience establishing a personal brand strategy for a variety of small business service professionals such as healthcare, real estate, and law.

 

 

Local Business

BE FOUND WITH LOCAL ONLINE MARKETING

We put your business on the map, literally.

The majority of consumers are searching the Internet to find what they need locally. They prefer to find products and services using search engines, rather than having unsolicited advertisements sent to them. Our Local online marketing service helps consumers to find your business by getting it listed and ranking high on all of the popular search engine business directories and maps pages on Google.

 

For Businesses With One Location

Most search engines now factor in the location of the person searching when they determine what results to display. This is part of an effort to make results even more relevant to the searcher by showing them what is close by. If a consumer searches with keywords that relate to a location or a local service, local search results will be prominently displayed to them.

While most consumers are using search engines when looking for a local business, only about 10% of those searches include a specific name for a business. This is why having your business listed online in an “easy to find” location is vital.

Nearly 90% of searches for local businesses are done by searching for a category and by using keywords that describe a business. When your business is optimized by for local search, it will be categorized with terms that your customers are searching for. These keywords will then be promoted to the top of the search list through a defined SEO strategy.

“It doesn’t matter how small your small business is, if you want people visiting you with the intent of purchasing from you – local search optimization is key to making sure your business is visible online when consumers are searching for a local solution.”

 

REGIONAL FRANCHISES, CHAINS, AND MULTIPLE LOCATION LISTINGS

Raise Brand Awareness & Promote Individual Locations

Our Regional Franchise SEO service includes a two-part approach – combining local search campaigns specific to each location while creating more brand awareness online. This approach helps get each of your locations listed on important local directories and map services while ensuring that the engagement received on each of your local listings is credited toward your overall brand.

When your locations are optimized by Boostability’s local search SEO services, they will each be associated with the terms that your customers are searching for.  As a result, the location nearest to your customer will appear at the top of their search results.